Curriculum Vitae of Prof. Luca Poma*

(professional activities started in 1990)


Journalist and writer, author of books, essays and articles, he works as a University Professor and specialist in Reputation management and Crisis communication. Professional member of FERPI – Italian Public Relations Federation, member of the executive committee of the “Business Communication Club” of the Industrial Union of Turin, and member of the National Medical-scientific Information Union.

Speaker at one hundred and fifty congresses and study seminars, he is Professor at the “LUMSA University” of Rome (Città del Vaticano), holder of the first Chair in “Reputation Management” in Italy; he is also Professor in Reputation Management on the Phd course on “Communication and Digital Media” at University of Bologna / University of the Republic of San Marino; teaches Communication strategies for the 1st level Master at the University of Milano Bicocca, Digital communication strategy for the Master “Business Communication and Institutional Relations” by “Il Sole 24 Ore Business School” in Rome, Crisis communication at the Master “Communication, management and new media” by the University of the Republic of San Marino, and Digital PR at the Master “Digital Marketing” by LUMSA University of Rome.

Author of the “Il Sole 24 Ore” (the first financial editorial groups in Italy), he published eleven books and over a hundred articles and essays for several publishers, and is also columnist for Italian and foreign magazines and radio.

For his multistakeholder communication projects, in 2007 he withdrew the Silver Plate by the President of the Italian Republic, and in 2011 the “Public Affairs Award” for “Excellence in communication”, conferred in the Chapter Hall of the Senate of the Italian Republic. His projects have won several national awards: “Sole 24 Ore Ethic Award”, “Good Practice Unioncamere Lombardia”, “Sodalitas Social Award”, “Piazza dei Mercanti Milan Chamber of Commerce”, “Awards for Excellence by Confindustria”,”Milan Productive Chamber of Commerce”,”Grandesign Etico”,”Plana Ethical Award”,”European CSR Award Scheme”,”Vedogreen Award”,”Tigers Grand Thornton”,”Unioncamere Responsible Enterprise”, “TopLegal Corporate Award”.

He contributed to the elaborate communication strategies for the World March for Peace, a social initiative to raise awareness about non-violence that unfolded – with over 300 events – 190,000 kilometers long in 98 countries around the world.

He worked since 1990 on projects developed in Italy, Jordan, India, Switzerland, France, Germany, Great Britain, Luxembourg, Principality of Monaco, Kenya, Brazil, Morocco, Tanzania, Malaysia, Uruguay, Argentina, Russia, Romania, Hungary, China, Taiwan, United Arab Emirates, Benin and Colombia.

His work has been subject of study at the Bocconi University in Milan and in nine other Italian universities, where graduate theses on his activities and his public affairs and communication strategies were discussed.

In the XVI Legislature he was Counselor for the Ministry of Foreign Affairs of the Italian Republic, for whom he drafted the strategic communication plan “MAECOM” and coordinated the activities on the web 2.0 and the most innovative opportunities for promoting public visibility of the Minister. In April 2013, he was appointed as member of the Working Group for the development of strategic communication policies of the Ministry of Defense of the Italian Republic.

From April 2013 to the present times, he is First Advisor to Ambassador Giulio Terzi di Sant’Agata, assisting him in his digital projection as President of the “Global Committee for the Rule of Law”, a transnational body that deals with projects on the theme of affirmation of the rule of law.

After having held the role of Public and International Relation Advisor of the photojournalism agency “Magnum Photos ®” for some years, he became a partner of the italian sustainability network “Lifegate”; as a volunteer, he also acts as the national spokesperson for the Committee “Giù le mani dai Bambini / Hands off the children”.

His blog is

*Links to external references regularly updated in the italian version.